Privacy Policy

1. Information We Collect

We collect data about users of the Services directly, automatically when they visit the Services, including Sites, and from third parties. Some of this data may be considered “personal information” or “personal data”.

1.1. Information You May Provide Directly To Us

We may collect information directly from you in a number of ways including through a Site or App. Some of our Services require you to become a member or otherwise sign up for an account ("Account"). The type of information that you provide to us will vary depending on the reason for the disclosure and Service provided, but we may collect the following categories of Personal Information directly from you:

• Identification Information, such as name, username, email, phone number, postal address, and other contact information.
• Internet or Electronic Activity Information or device activity, such as IP addresses, device identifiers, cookie data, device attributes, device usage information, browsing information, metadata, search queries, and other information.
• Communications, when you contact us, such as for customer support, phone conversations and chat sessions with our representatives, which may be monitored and recorded.
• Employment Information, such as job history and resume.
• Inferences, drawn from the information in this section, such as preferences and interests.
• Sports-related information, including videos, such as school, sport, team, position, and important plays.
• Other information that identifies or can be reasonably associated with you, including information you voluntarily provide when you interact with us (such as contacting us).

Some of our services may allow you to provide or post content, such as your athlete profile information or posts in forums, or comment sections, notes, or other feedback ("User-Generated Content"). User Generated Content that you choose to post through features of our Services available to the public becomes public information for both us and other users to use and share. Please do not disclose Personal Information through such features unless you intend for that data to become public. We reserve the right, but do not have the obligation, to review and monitor such posting or any other content on our Services, and to remove postings or content that may be viewed as inappropriate or offensive to others. We are under no obligation of confidentiality, express or implied, with respect to the Publicly Available Information and may use this information as described in this Privacy Policy.

1.2. Information We Collect Automatically From You

We and our third-party business partners (including any third-party service providers or third-party content, advertising, and analytics providers) may use a variety of technologies, including cookies and pixels, that automatically or passively collect information when you access, use, or otherwise interact with us. Such information includes:

• Online Identifiers, such as IP address mobile device identifier and other unique identifier.
• Device information, such as hardware model, operating system version, device event information such as crashes, system activity, hardware settings, unique device identifiers, and mobile network information including phone number. We may associate your device identifiers or phone number with your Account.
• Internet or Electronic Network Activity Information, such as browsing history, search history, browser type, browser language, the date and time of your request and referral URL, sites you visited before and after visiting our Site, cookies and other technology that may uniquely identify your browser or your Account (more information about cookies is below), web beacons, and pixel tags.
• Geolocation information, when you use a location-enabled Service, we may collect and process information about your actual location, like GPS signals sent by a mobile device.

For more information about how we use cookies and similar tracking technologies, please see the section titled “Online Advertising and Analytics” below.

1.3. Information From Other Sources

We may receive information about you from third parties, including our vendors and service providers, affiliates, and partners (such as distributors, our ad and analytics partners, business information vendors, list brokers, and consultants), as well as from publicly available sources (such as LinkedIn and websites).

We may combine any information we collect about you from you or these various sources. If a combination of information that we collect identifies you as an individual, we will treat the combined information as personal information.

2. How We Use Your Personal Information

We and our vendors and service providers use the information described above for the following purposes:

• Administer your Account, including to process your registration and verify your information;
• Provide, manage, and improve our products and services;
• Conduct business operations in support of our services, such as auditing, security, fraud prevention, invoicing and accounting, sales and marketing, analytics, and research and development;
• Send messages that are related to products and services we provide;
• Contact you regarding PlayOn and third-party products, services, surveys, research studies, promotions, special events, and other subjects that we think may be of interest to you, consistent with any applicable communications options we offer;
• Send you other marketing and promotional communications, consistent with any applicable communications options we offer;
• Customize content, preferences, and advertising on the Site, across the Internet and elsewhere, subject to any consent elections you have made with us;
• Create aggregated, de-identified, or anonymized information (in which case, we may use and disclose appropriately aggregated, de-identified, or anonymized information for any lawful purpose);
• Comply with laws, regulations, and other legal process and procedures;
• Establish, exercise, or defend our legal rights; and
• Any other purpose we disclose at collection.

3. How We Disclose Information

We may disclose information collected about you, including:

3.1. Authorized Service Providers and Vendors

We disclose your information to service providers and vendors for business purposes to help us with specialized services such as customer support, email deployment, business analytics, marketing, and data processing. For example, we may disclose information to partners that analyze data regarding sports performance, or provide applications and services such as automatic calendaring, ticket processing, or email-related services.

3.2. Affiliates and Subsidiaries

We disclose your information among the entities that are subject to this Privacy Policy, including NFHS Network, MaxPreps and any other current or future affiliates and subsidiaries, for any of the purposes described in this Privacy Policy.

3.3. Co-Branded Partners

When you access a service offered by a Co-Branded Partner, we may disclose your information to such Co-Branded Partner. Co-Branded Partners are third parties with whom we may jointly offer a service or feature. You can tell when you are accessing a service offered by a Co-Branded Partner because the Co-Branded Partner's name will be featured prominently.

3.4. Third Party Advertising Partners

With your consent, we may disclose your information (including through the use of cookies and similar technologies) to entities that help us provide advertising (on our Sites and across the Internet) that we believe will be more interesting to you. For more information, please see the section titled “Online Advertising and Analytics” below.

3.5. Business Transfers

We may disclose personal information as part of, or to take steps in anticipation of, a sale of all or a portion of our business, a divestiture, merger, consolidation, asset sale, bankruptcy, or other significant corporate event.

3.6. Legal Requirements

We may disclose information about our users, including contact information, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and to comply with other legal obligations.

3.7. Protecting Our Sites and Users

If we believe that anyone's use of the Services may damage us, our Services, or any person or property, we may use or disclose relevant information to prevent such harm. We also may disclose information about you when we, in good faith, believe disclosure is appropriate in order to: prevent or investigate a possible crime, such as fraud or identity theft; protect the security of our Sites or Apps; enforce or apply our Terms of Use or other agreements; or protect our own rights or property or the rights, property, or safety of our users or others.

3.8. At Your Direction

We may also disclose your information at your direction, such as if you elect to publicly post your athlete profile on MaxPreps. If any of the Services permit leaving public comments or feedback, any comments you share or other information you disclose will be generally available for anyone to view, and you should not share any information that you would not want further disclosed.

We may disclose appropriately aggregated, de-identified, or anonymized information in these or other circumstances

4. Online Advertising and Analytics

We use a variety of online tracking and analytics tools (e.g., cookies, pixels, tags, and web beacons) to collect and analyze information as you use the Services. Among other things, these technologies allow us to offer you a more tailored experience by understanding and remembering your particular browsing and usage preferences. We may also use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze information collected through these technologies to assist us in auditing, research, or reporting; fraud prevention; and providing certain features to you.

The primary types of tracking and analytics tools we and our vendors use for these purposes are:

Cookies, which are small data files stored on your computer or device to collect information about your use of the Services. Cookies may enable us to recognize you as the same user who used our Services in the past, and relate your use of the Services to other information we have about you. Cookies may also be used to enhance your experience on the Services (for example, by storing your username) and/or to collect general usage and aggregated statistical information. Most browsers can be set to detect cookies and give you an opportunity to reject them, but refusing cookies may, in some cases, limit your use of our Services or features. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.

Pixel tags (also known as a “clear GIF” or “web beacon”), which are tiny images that can be placed on a web page or in our electronic communications to you in order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you’ve opened one of our emails or seen one of our web pages.

Subject to consent elections you have expressed to us, we use these technologies for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, your activity on the Services, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.

Subject to your consent preferences, we also allow other third parties (e.g., ad networks and ad servers such as Google and others) to serve tailored ads to you on the Services, other sites, and in other applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We sometimes provide our customer information (such as email addresses) to partners who may “match” this information to their information in order to advertise our services on third-party platforms, like social media networks.

If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance’s Consumer Opt-Out link to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. You can also review the cookie preferences settings for your browser or mobile device to learn more about your choices for controlling cookies and similar technologies. We do not control these opt-out links or mechanisms, or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Please note that these opt-outs apply per browser and per device, so you will have to opt out for each device—and each browser on each device—through which you access our Services.

Please note that if you exercise the opt out choices above, you may still see advertising when you use the Services, but it may not be tailored to you based on your online behavior over time.

5. Information Retention

We will only keep your personal information for as long as necessary to fulfill the purposes for which we collected the information, as described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize your information, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. Your Rights and Choices

6.1. Newsletters and Promotional Emails

We may use your e-mail address or other methods to send you newsletters and messages about new Site features, special offers, promotional announcements, consumer surveys, and other correspondence concerning our Services. If you no longer want to receive marketing promotions from us, simply manage your preferences in your Account. If you no longer want to receive email marketing from us, click on the UNSUBSCRIBE link in our email communications. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your Account transactions.

6.2. Rewards Programs, Contests, Etc.

The Services may offer opportunities to receive certain benefits such as discounts or free or extended services which California may consider to be a financial incentive or certain loyalty programs that may qualify as a “financial incentive” under California law or “bona fide loyalty program” under Colorado law. To learn more about these programs, including how to opt in and how to withdraw participation, please see the information provided on the program Site.

6.3. Your Personal Information Rights

Depending on your jurisdiction of residence (which currently includes the following U.S. states: Alabama, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia), you may have the right to make certain requests regarding your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to herein as “personal information”). Specifically, you may have the right to ask us to:

• Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties to whom we disclose personal information. For your convenience, this information is already provided in this Privacy Policy.
• Confirm that we are processing your personal information.
• Provide you access to and/or a copy of certain personal information we hold about you, in a readily usable format, where technically feasible and legally required.
• Correct or update personal information we hold about you.
• Delete certain personal information we have about you.
• Opt you out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable. Note that we do not currently engage in such profiling.
• If you are an Oregon, Delaware, Connecticut and Minnesota resident, you can also request a list of the specific third parties, other than natural persons, to which we have disclosed information.
• If you are a California and Oregon resident, you can request information about the categories of personal information we have collected or disclosed about you; the categories of sources of such information; the business or commercial purpose for collecting, “sharing” or “selling” your personal information as those terms are defined in applicable law; the categories of third parties to whom we disclose or “sell” or with whom we “share” personal information; and the categories of personal information we “sell” or “share” (much of which is already provided above).

We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations. Your rights and our responses will vary based on your state or country of residency. Please note that you may be in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled.

Some Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services.

For information about Californians’ privacy rights under California law, including how to exercise those rights, please see Additional Detail for California Residents below.

If you wish to exercise any of these rights, you can access our webform linked here or contact us. We will take reasonable steps to verify your identity before responding to certain requests. If we are unable to verify your identity, we may be unable to respond to your requests.

6.4. Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes

If you are a resident of one of the US states listed in Section 6.3. above, you also have the right to opt out of “sales” of your information and “sharing/processing of your information for targeted advertising.”

As explained in the “How We Disclose Your Information” section above, with your consent, we may disclose information to third-party advertising and related analytics providers for targeted advertising purposes. This allows us and our partners to provide you with more relevant and tailored ads, or use analytics partners to assist us in analyzing use of our services and our user/customer base. These disclosures may be considered a “sale” of personal information under applicable law, or the processing/sharing of personal information for targeted advertising purposes. The personal information we disclose for these purposes includes device and network identifiers, internet or other electronic network activity information, commercial information, and inferences drawn from this information.

Please note that we do not disclose personal information that may be considered “sensitive” or “special category” information under applicable law for these purposes without your consent.

If you would like to opt out of sales of personal information or processing for purposes of targeted advertising, please visit the “Your Privacy Choices” page, which can be found in the footer of each site, linked here for NFHS Network. In our mobile app, please visit the “Your Privacy Choices” option within the mobile app settings menu. If you are not logged in, you must make this choice on each site/app on each browser/device you use to access the Services. You must also renew this choice if you clear your cookies or your browser is set to do that. You can also submit a request to opt out of our non-cookie-based processing for targeted advertising by completing the form available at the link above. Depending on your jurisdiction, you may be permitted to designate an authorized agent to submit such requests on your behalf. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization. If you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.

7. Security

We use various physical, technical, and administrative safeguards to help protect the personal information submitted to us. Unfortunately, no security system can be 100% secure. Accordingly, we cannot guarantee the security of your information and cannot assume liability for improper access to it.

You are responsible for maintaining the confidentiality of your Account access information and for restricting access to your computer or device through which you access your Account. If you disclose your password to anyone or share your Account and/or devices with other people, you take full responsibility for their actions.

8. Governing Law and Notice to Non-US Users

Our Services are solely intended for individuals located within the United States and its territories and are subject to U.S. law. If you are located outside of the United States and its territories, please do not use the Services. By utilizing the Services, you consent to the transfer of your data to the United States and its maintenance in the United States and elsewhere in the world, including where privacy laws may not provide as much protection as the laws of your country where you live.

9. Privacy of Children

Children under 13 are not permitted to use our Services. If we discover that we inadvertently have collected such information, we will comply with legal obligations to delete it. If you believe that a child under 13 may have provided us personal information, please contact us. We also comply with other age restrictions and requirements in accordance with applicable local laws.

10. Additional Details for California Residents

This section applies only to “personal information” about California residents, as that term is defined in the California Consumer Privacy Act (“CCPA”), and it supplements (and, in some cases, repeats) the information in the rest of our Privacy Policy above. Information about individuals who are not residents of California may be handled differently and is not subject to the same rights described in this Section. This Section does not apply to data or activities that are exempt to the relevant provisions of the CCPA.

10.1. Collection, Retention, and Use of California Personal Information

We collect (and has collected in the past 12 months preceding the effective date of this Privacy Policy) the following categories of information:

• Identifiers (such as name, username, physical address, email address, and other contact information);
• Commercial information (such as subscription purchase history and transaction data);
• Internet or other network or device activity (such as IP addresses, device identifiers, cookie data, device attributes, device usage information, browsing information, metadata, and other information);
• Sports-related information, including videos (such as school, sport, team, position, and important plays);
• Professional or employment-related data (such as school or company name);
• User-generated content; and
• Other information, including inferred data, that identifies or can be reasonably associated with an individual.

As further described in “The Information We Collect” section above, we collect this information directly from you, through automated technologies, and from third parties. We intend to retain this information for as long as reasonably necessary, in our sole discretion, for the purposes described further below, or for any longer period required by law. Because we may collect and use the same category of personal information for different purposes and in different contexts, there is no general fixed retention period that always will apply to a particular category of personal information.

We use the personal information we collect for the following purposes:

• Administer your Account, including to process your registration and verify your information;
• Provide, manage, and improve our products and services;
• Conduct business operations in support of our services, such as auditing, security, fraud prevention, invoicing and accounting, sales and marketing, analytics, and research and development;
• Send messages that are related to products and services we provide;
• Contact you regarding PlayOn and third-party products, services, surveys, research studies, promotions, special events, and other subjects that we think may be of interest to you, consistent with any applicable communications options we offer;
• Send you other marketing and promotional communications, consistent with any applicable communications options we offer;
• Customize content, preferences, and advertising on the Site, across the Internet and elsewhere, subject to any consent elections you have made with us;
• Create aggregated, de-identified, or anonymized information (in which case, we may use and disclose appropriately aggregated, de-identified, or anonymized information for any lawful purpose);
• Comply with laws, regulations, and other legal process and procedures;
• Establish, exercise, or defend our legal rights; and
• Any other purpose we disclose at collection.

We disclose personal information to:

• Authorized service providers and vendors
• Affiliates and subsidiaries that are subject to this Privacy Policy
• Co-branded partners
• Third party advertisers, with your consent
• Others in connection with business transfers
• Others to protect our Sites and users or as legally required
• Other with your consent or at your direction

10.2. Personal Information Rights

The CCPA permits you to request that we:

• Delete certain information we have about you;
• Correct certain personal information we have about you; or
• Provide access to and/or a copy of certain information we have about you;
• Provide you the categories of personal information we have collected or disclosed about you in the last 12 months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; the categories of third parties with whom we shared personal information; and more specific detail about what categories of information were “sold,” “shared,” or disclosed to particular categories of third parties, similar to the detail above this Section of the Privacy Policy.
• Cease the processing of your personal information for purposes of profiling or automated decision-making in furtherance of decisions that produce certain legal or similarly significant effects. (However, we do not engage in such activities with the personal information covered by this Privacy Policy.)

Each of these rights is subject to certain limitations and exceptions under applicable law. For example, we need certain information to provide our services to you, so we may deny a deletion request for that information while providing services to you.

To request to exercise any of these rights and receive the fastest response, you or your agent can access our privacy webform at this link, email us at privacyrequests@playonsports.com, or contact us. We will take steps to verify your identity to our satisfaction before responding to your request, which may include, depending on the type of request you are making, the sensitivity of any data you are requesting, and the nature of your relationship with us: verifying your name, asking you to click on a link that we send to your email address, requesting that you login to an account you maintain with us, or requesting that you provide us with information about our relationship that only you are likely to have.

You may designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request. You also have a right not to receive “discriminatory treatment” (within the meaning of the CCPA) or retaliation for the exercise of the privacy rights conferred by the CCPA.

10.3. Notice of Right to Opt Out of Sales and Sharing of Personal Information

You also have the right to opt out of “sales” of your personal information and “sharing” of your information for cross-context behavioral advertising (as those terms are defined under the CCPA).

As explained in the “How We Disclose Your Information” section above, with your consent, we may disclose information to third-party advertising and related analytics providers for targeted advertising purposes. This allows us and our partners to provide you with more relevant and tailored ads, or use analytics partners to assist us in analyzing use of our services and our user/customer base. These disclosures may be considered a “sale” of personal information under the CCPA, or the sharing of personal information for cross-context behavioral advertising purposes. The personal information we disclose for these purposes includes device and network identifiers, internet or other electronic network activity information, commercial information, and inferences drawn from this information.

If you would like to opt out of sales or sharing of personal information, please visit the “Your Privacy Choices” page, which can be found in the footer of each site, linked here for NFHS Network. In our mobile app, please visit the “Your Privacy Choices” option within the mobile app settings menu. If you are not logged in, you must make this choice on each site/app on each browser/device you use to access the Services. You must also renew this choice if you clear your cookies or your browser is set to do that. You can also submit a request to opt out of our non-cookie-based processing for targeted advertising by completing the form available at the link above.

You may designate an authorized agent to submit such requests on your behalf. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization. If you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.

10.4. Sensitive Personal Information

We do not use or disclose “sensitive personal information” as defined in the CCPA in a manner that requires us to offer a special right to limit our use of this data under the CCPA due to its sensitive nature.

10.5. Shine The Light

The California “Shine the Light” law gives residents of California the right under certain circumstances to request, on a yearly basis, information about our disclosure of certain categories of “personal information” (as defined in the Shine the Light law) to third parties for their own “direct marketing purposes” (as defined in the Shine the Light law), or in the alternative, that we maintain a policy of providing a cost-free means for consumers to opt out of any such disclosure. We maintain a policy to allow consumers to opt out of such disclosures. You can exercise this right by emailing us as directed in the CONTACTING US section below with the subject line “Shine the Light Request”. If you want to opt out of activities that are considered “sales” or “sharing” under the California CCPA, please follow the instructions above.

10.6. California Metrics - MaxPreps

California residents may view annual consumer request metrics below:

* Data represents metrics beginning in April 2025, following PlayOn’s acquisition of MaxPreps.

* Data covers requests nationwide. MaxPreps did not identify users by state when fulfilling these requests.

* Opt-out figure reflects total opt-out elections recorded and may include multiple elections by the same individual across devices or sessions.

10.7. California Metrics - NFHS Network

California residents may view annual consumer request metrics below:

* Data covers requests nationwide. NFHS Network did not identify users by state when fulfilling these requests.

11. Privacy Policy Updates

This Privacy Policy is subject to revision, and we may, with or without prior notice to you, change its terms in our sole discretion. If we make any material changes in the way we collect, use, or disclose your information, we will notify you as required by law. The most current version of this Privacy Policy can be viewed by visiting our website and clicking on "Privacy Policy" located at the bottom of the pages. The most current version of the Privacy Policy will take effect immediately and supersede all previous versions. The effective date of this Privacy Policy is stated below. Continued access or use of our Services following the effective date of any changes shall indicate your acceptance of such changes. If you do not agree to the modified provisions of this Privacy Policy, you should discontinue your access and use of the Services.

12. Contacting Us

If you have questions concerning this Privacy Policy, contact us at: